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Last weekend, Napa Valley wine label Vida Valiente raised US$535,000 at its first annual auction which was hosted to raise money for first-generation low-income students at California’s Stanford University.
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The Napa Valley wine brand was created to support first-generation students through its namesake foundation.
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Napa Valley's newest winery will donate $100 per bottle of it's flagship Cabernet to fund it's namesake foundation, partnering with Sanford University to support talented first generation low-income students
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Rebels With a Cause
"Vida Valiente is a new Napa family wine label, estate winery and philanthropic foundation from tech entrepreneur Hayes Drumwright (co-founder of Memento Mori) and his wife, Susana, as well as winemakers Sam and Nancy Kaplan. Susana is a first-generation American, and the foundation (vidavalientefoundation.org) was conceived by her to help fellow first-generation students find the perseverance and special insights required when navigating the uncharted territory of young careers."
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